Investing in Sustainability = Economic Growth
One common misperception when it comes to investing in more sustainable solutions is that it will harm economic growth. Sweden has shown the opposite. As one of the world’s first countries to introduce a carbon tax, Sweden’s economy has doubled since 1990 while emissions have gone down 37%.
Sweden aims to become the first fossil-fuel-free O.E.C.D. country by 2045, and is working closely with various sectors of industry and society to realize that vision. Exceeding expectations, Sweden reached its 50% renewable-energy goal in 2012, well ahead of the 2020 target. Now, Sweden is aiming for 100% carbon-free electricity by 2040.